What is a Trade Mark ?

Popularly known as brand name enables the purchasing public to distinguish the goods of one manufacturer or trader from similar goods of others.

How to select the Trade Mark ?

It may be a word, letter, a device or number or any combination thereof. If it is a word it should be easy to speak, spell and remember. Ideal word for Trade Mark is on invented or coined word. Words which are laudatory or which directly describes the character or quality of goods should not be adopted. Geographical names connected with the reputation or quality of the goods for which registration is sought should not be adopted.